CVA® Seminars.
Learn how to maximize financial performance with CVA thinking.
During the seminar, you will learn:
- What is Customer Value Added.
- How to use Customer Value Added to target and position.
- How to increase contribution from pricing
and communications.
- How to measure and monitor Customer Value Added.
- How to improve your marketing ROI.
Don Sexton will explain how to employ CVA thinking
to guide all your marketing decisions with steering control.
Contact us to discuss a CVA® Seminar for your managers.