Marketing drives an organization’s financial performance.  In his book, Value Above Cost, Professor Donald Sexton explains how.

 

Would you like to:

 

-          Evaluate the financial impact of all your marketing efforts? With one key metric?

-          Make marketing decisions based on what will happen not on what has already  

            happened?

-         Target and position your products and services for maximum effect?

-          Price, advertise, and sell for optimal contribution?

-          Make marketing budget decisions on a solid foundation?

 

Dr. Sexton brings together key ideas from marketing, branding, economics, finance, and statistics to show how marketing efforts lead directly to an organization’s financial success – and the implications for improving marketing and branding decisions. His key concept, Customer Value Added, is an easy-to-understand and powerful metric that can be easily implemented.

 

For more on Customer Value Added, click on "What Is Customer Value Added?"

 

For help getting started with Customer Value Added, click on "CVA^®  Seminars."