The Arrow Group was founded by Don Sexton
and provides consulting and training on the
formulation and implementation of effective
business and marketing strategies, both global
and domestic, and on specific projects such as
brand development, market strategy formulation,
new product launches, and determining marketing
effectiveness. Don Sexton also provides expert
testimony on brand valuation.
Training Programs Include:
CVA® Seminars
Custom-Designed Programs
Marketing Strategy
Pricing
Building and Managing Brands
Sales Management
Evaluating and Managing Marketing ROI Integrated Communications
Financial Analysis for
Marketing
B-2-B Marketing
Consulting
The Arrow Group works with clients to develop marketing and branding strategies
and to help them apply the concepts
of Customer Value Added (CVA®) to evaluate the
return on their marketing efforts and to make marketing and branding decisons that improve
their financial performance.
© 2009 The Arrow Group, Ltd.®